Introduction

GoBolt, one of North America’s fast-growing 3PL and last-mile logistics providers, partnered with Printam to transform its Ford Transit cargo van with a premium full wrap. As a company that provides e-commerce fulfillment, warehousing, and home delivery, logistics vehicles are central to its operations. With a rapidly expanding fleet and a strong focus on sustainability, GoBolt needed a standout wrap that reflected their brand values while withstanding Toronto’s demanding delivery routes.

Located at 157 Adelaide St W, Toronto, ON, GoBolt operates in the heart of downtown—a high-visibility area where delivery vehicles constantly move through residential streets, commercial zones, and urban corridors. Every trip presents an opportunity to reinforce brand recognition. With this in mind, they chose Printam for a complete design, print, and installation solution that would deliver both durability and visual impact.

This full wrap project was strategically designed to present GoBolt as a modern, environmentally conscious logistics provider. Using materials built for long-term fleet use and a design that showcases their “Inspire Better Living” message, the final wrap elevates both the brand image and customer perception.

Business Overview

GoBolt is a well-established provider in the logistics and third-party fulfillment (3PL) industry, serving brands of all sizes across North America. Their services include e-commerce fulfillment, storage, inventory management, scheduled deliveries, last-mile delivery, and white-glove home delivery. Operating in a highly competitive market, GoBolt differentiates itself through technology-driven workflows, sustainability goals, and a customer-centric delivery model.

Their customer base includes online retailers, furniture brands, consumer goods companies, and national e-commerce platforms. With such a wide array of clients, GoBolt must maintain a consistent and professional presence throughout all service touchpoints, especially with its delivery fleet. Their vehicles are often the only physical interaction customers have with the brand, making consistency and brand visibility essential to building trust.

As part of their long-term strategy, GoBolt has invested heavily in sustainable delivery initiatives, including low-emission and electric vehicle fleets. The Ford Transit involved in this project is a key component of its environmentally forward approach. For a brand with such values, visually communicating trust, cleanliness, modernity, and environmental responsibility is crucial.

This makes high-quality fleet wrapping a strategic choice. Vehicle wraps give logistics companies the ability to communicate their identity, build public recognition, and present a polished fleet—without relying on traditional recurring advertising. For GoBolt, a clean, bold, and modern wrap ensures their values are seen by thousands of people daily, strengthening both awareness and reputation.

The City of Toronto

Toronto is one of Canada’s busiest logistics and delivery markets, with dense urban areas, large commercial districts, and diverse residential neighbourhoods. The city’s high daily traffic and continuous flow of deliveries create an ideal environment for vehicle wrap exposure. Whether travelling along major downtown arteries or making stops in neighbourhoods across the GTA, branded vehicles receive substantial visibility. In a market where countless delivery providers operate, strong branding helps companies stand out and build trust with customers receiving packages at their doorstep.

Project Overview

This project involved a full wrap installation on a Ford Transit cargo van, one of the most recognizable vehicles within GoBolt’s fleet. The objective was to elevate GoBolt’s presence on Toronto roads, strengthen brand recognition, and communicate its sustainability messaging effectively.

Key goals included:

• Displaying GoBolt’s clean, modern visual identity
• Communicating their environmentally conscious mission
• Reinforcing trust with customers who receive home deliveries
• Creating a consistent appearance across an expanding fleet
• Protecting the van from exterior wear and tear

The Ford Transit provided an excellent canvas for branding, offering large surfaces for photography, messaging, and brand colours that could all be integrated cohesively.

Design & Wrap Process

Creative Direction

Printam collaborated directly with GoBolt’s branding team to capture the essence of their visual identity. The design direction embraced the company’s contemporary style and sustainability-forward messaging. The wrap also incorporated GoBolt’s signature colours, enhanced graphics, and bold statements that communicate their mission clearly.

The creative team focused on achieving:

• Strong visual balance between text, imagery, and negative space
• High readability for messaging, even at long distances
• A consistent brand experience across all vehicle angles
• Contemporary aesthetics that reflect GoBolt’s modern logistics model

Every design element—from colour use to the placement of lifestyle imagery—was carefully mapped onto the Ford Transit template to ensure alignment across body curves and door edges.

Materials

To ensure long-term durability, Printam selected high-performance materials suited for fleet use:

• Premium cast vinyl with long-term outdoor durability
• High-gloss or matte laminate to protect against UV fading and abrasion.
• Eco-friendly latex-based inks for colour vibrancy
• Adhesive systems designed for weather fluctuations

These materials are engineered to perform under extreme temperature variations, from hot summers to salt-heavy winter roads across the GTA.

Installation Steps

The Printam installation team executed the wrap through a controlled, multi-stage process:

1. Vehicle preparation:
   Thorough wash, degreasing, and isopropyl cleaning to ensure proper adhesion.
2. Surface examination:
   Identifying curves, channels, and panels requiring advanced installation techniques.
3. Panel application:
   The wrap was installed in sections, ensuring graphics lined up perfectly across doors, fenders, and large side panels.
4. Heat setting and edge sealing:
   Heat guns and rollers were used to bond the vinyl and seal edges, preventing lifting and improving longevity.
5. Final inspection:
   The team performed a detailed quality check to confirm alignment, smoothness, and uniform finishing.

The result is a smooth, precise wrap that looks factory-applied and ready for high-mileage use.

Final Result & Business Impact

The completed wrap transforms the Ford Transit into a standout branding asset. The clean photography, bold messaging, and rich colour palette work harmoniously to present GoBolt as a premium delivery provider. From any angle, the van delivers a professional, cohesive look that customers can recognize instantly.

In business terms, the wrap strengthens GoBolt’s position in the local market. As the van moves through Toronto—whether making deliveries, staging for dispatch, or passing through high-traffic corridors—GoBolt achieves continuous brand exposure without ongoing advertising costs.

The wrap also enhances customer confidence. When a clearly branded vehicle arrives at a customer’s home, it reinforces trust and professionalism—both essential in a logistics environment where customer experience extends beyond the screen.

Benefits of Vehicle Wrap Advertising

Vehicle wraps deliver powerful advantages for logistics companies:

• 24/7 mobile exposure in the exact markets where deliveries occur
• High local reach without the cost of digital or print campaigns
• Immediate recognition, improving customer experiences
• Protection for factory paint, maintaining resale value
• Cost-efficiency, with industry studies suggesting vehicle wraps produce the lowest cost per impression compared to traditional advertising

For a logistics fleet operating daily across Toronto, the branding impact and operational value are long-lasting.

Cost Advantage vs Other Advertising

Unlike recurring advertising expenses such as paid digital campaigns, billboards, and print ads, a vehicle wrap is a one-time investment that lasts several years. Industry findings indicate that wraps offer one of the lowest cost-per-impression (CPI) rates, especially for businesses already operating large fleets.

As GoBolt’s vehicles naturally navigate through high-exposure zones—downtown streets, neighbourhoods, commercial districts—the wrap generates impressions at no additional cost. This makes it one of the most efficient marketing tools available for logistics companies.

Driving Directions to Printam

157 Adelaide St W, Toronto, ON M5H 4E7

Conclusion & CTA

The Ford Transit full wrap completed for GoBolt is a strong example of how fleet graphics can elevate branding within the logistics industry. By combining strategic design, durable materials, and expert installation, Printam delivered a solution that supports GoBolt’s sustainability mission and enhances its visibility across Toronto.

For companies seeking to improve fleet consistency, build customer trust, or enhance local marketing impact, a professional vehicle wrap remains one of the most effective, long-term branding investments.

For consultations or quotes:

Printam — Vehicle Wraps & Fleet Graphics

1375 Britannia Road East, Mississauga, ON L4W 1C7

(416) 848-1188

Sales@printam.ca