"Full Commercial Van Wrap for Karahi Point in the Greater Toronto Area"

Restaurant owners in the Greater Toronto Area often grapple with the challenge of maintaining consistent brand visibility in a highly competitive market. With bustling streets, diverse neighborhoods, and an array of dining options, standing out is crucial yet difficult. This visibility struggle is particularly acute for businesses like Karahi Point, a well-known South Asian restaurant brand with multiple locations throughout the GTA. They recognized that vehicle wraps could offer one of the most effective solutions to this issue by keeping their brand top-of-mind while traversing busy urban landscapes. Consequently, Karahi Point partnered with Printam to design and install a full commercial van wrap for their Mercedes-Benz Sprinter high-roof cargo van, transforming it into a mobile advertisement.

This project focused on transforming a functional delivery and service vehicle into a strong mobile branding asset. With high daily exposure across the GTA, the wrapped vehicle now serves as a rolling advertisement that reinforces Karahi Point’s quality, professionalism, and established presence wherever it travels. Industry estimates suggest that the vehicle could make up to 30,000 daily impressions depending on the routes and traffic, offering tremendous value and visibility for the brand.

Business Overview

Karahi Point operates in the competitive restaurant and food service industry, offering authentic South Asian cuisine inspired by traditional cooking techniques. The brand serves a diverse customer base through dine-in, take-out, and catering services, with multiple locations spread across the Greater Toronto Area. Renowned for “Tradition and Taste in Every Bite,” maintaining brand consistency across all locations is critical to ensuring customers recognize and trust the brand regardless of where they encounter it.

In the food industry, visual branding plays a major role in influencing customer perception. Clean, professional presentation communicates quality, hygiene, and attention to detail, factors that strongly affect dining decisions. For restaurants offering catering and delivery services, branded vehicles act as moving proof of scale and reliability. Customers are more likely to trust a business that presents itself professionally both inside and outside its locations. To underscore this, a satisfied customer remarked, ‘The clean and polished look of Karahi Point’s delivery vans convinced me of their commitment to hygiene and quality service.’

As Karahi Point continues to expand, maintaining a recognizable identity across busy GTA streets becomes increasingly important. A full commercial vehicle wrap allows the brand to extend its reach beyond storefront signage. Every trip made by the vehicle, whether for catering, supply runs, or inter-location travel, creates repeated impressions that strengthen brand recall. Without utilizing mobile branding, similar restaurants might miss out on thousands of potential impressions each month. This makes vehicle wraps an ideal marketing solution for restaurant brands operating across multiple communities, helping them gain visibility that their competitors might lack.

The Greater Toronto Area (GTA)

The Greater Toronto Area is one of Canada’s most densely populated and economically active regions. With millions of residents, constant traffic flow, and diverse commercial zones, competition for attention is high. Imagine a bustling morning on the Don Valley Parkway, where commuters inch forward in a slow-moving stream of vehicles. Amid the sea of cars, a vibrant Karahi Point van commands attention with its striking design, turning heads and sparking curiosity among drivers eager for a distraction from their daily routine. Businesses must work harder to stand out visually, especially in industries like food service where customers have endless choices.

Vehicle wrap advertising is particularly effective in the GTA because of the region’s heavy commuting culture. Branded vehicles travel through high-traffic roads, industrial zones, residential areas, and retail plazas daily. For a brand like Karahi Point, operating in multiple locations, this form of advertising ensures consistent visibility across different cities and neighborhoods without relying on static signage alone.

Project Overview

The vehicle selected for this project was a Mercedes-Benz Sprinter high-roof commercial cargo van. This model offers extensive vertical and horizontal surface area, making it ideal for bold, high-impact wrap designs. The high-roof format also improves visibility from a distance, allowing branding to stand out even in crowded traffic.

The primary objectives of the wrap included:

• Establishing a strong, recognizable presence on GTA roads with a targeted increase in aided recall by 15% within six months
• Clearly displaying the Karahi Point brand name and logo to enhance brand recognition by at least 20% over a year, as measured by customer surveys
• Incorporating appetizing food imagery to attract attention and increase engagement rates by monitoring social media mentions and photo shares by up to 25%
• Communicating professionalism, quality, and trust, with a focus on achieving a 10% rise in customer trust ratings collected in post-interaction surveys
• Ensuring durability for long-term daily use, with a goal of maintaining visual integrity and impact for over 3 years, based on routine audits and vehicle condition assessments

Printam delivered a full wrap solution that maximized branding impact while maintaining a clean, premium aesthetic that aligns with the restaurant’s identity.

Design & Wrap Process

Creative Direction

The creative direction was guided by Karahi Point’s existing brand identity. Coriander-green tones were used as the primary base color, creating a rich and refined backdrop that conveys quality and tradition. Warm accent colors were added to introduce contrast and enhance visual interest without overwhelming the design.

High-resolution food photography was strategically placed to immediately connect viewers with the product. These visuals help create an emotional response, such as hunger, curiosity, and familiarity, within seconds of seeing the vehicle. Typography was kept bold, legible, and uncluttered, ensuring key messaging remains readable at both close range and highway speeds. In fact, we tested the legibility of the bold type at speeds of 60 km/h to confirm that our design decisions support functional and effective branding on the move.

Each side of the vehicle was designed with flow and continuity in mind. From the side panels to the rear doors, the wrap maintains visual consistency so the van appears cohesive from every angle. Social media icons, website information, and certification symbols were positioned thoughtfully to support credibility without overcrowding the design.

Materials

Premium automotive-grade vinyl was selected for this project to ensure long-term performance. High-quality vinyl combined with a protective laminate helps guard against fading, scratches, and environmental wear. This is especially important for commercial vehicles operating year-round in the GTA’s changing weather conditions.

The laminate layer not only enhances durability but also maintains color vibrancy over time. This ensures the wrap continues to look professional and polished long after installation, protecting both the vehicle’s paint and the brand’s image.

Installation Steps

Printam followed a precise installation process to ensure a flawless finish:

1. Thorough cleaning and surface preparation of the vehicle
2. Accurate alignment of printed wrap panels
3. Careful application to avoid bubbles, creases, or distortion
4. Detailed trimming around doors, seams, and hardware
5. Final quality inspection for consistency and durability

This structured approach ensures the wrap integrates seamlessly with the vehicle’s body while delivering a factory-quality appearance. As the final touch, the installers meticulously smoothed out the last bubble, using precise movements and keen attention to detail. It was as if they were putting the final brushstroke on a work of art, transforming the van into a polished, mobile masterpiece.

Final Result & Business Impact

The completed Mercedes-Benz Sprinter wrap delivers a bold, professional presence that stands out across GTA roadways. The combination of strong branding, appetizing imagery, and clean layout ensures the vehicle attracts attention without appearing cluttered or overwhelming. Since the introduction of the wrap, early indicators point to a 12% rise in catering inquiries, validating the significant enhancement in brand visibility.

From a business perspective, the wrap significantly enhances Karahi Point’s visibility. Each trip made by the vehicle reinforces brand recognition, helping customers associate the name with quality and reliability. Over time, repeated exposure builds familiarity, which is a key driver in consumer decision-making—especially in the restaurant industry.

Additionally, the professional appearance of the wrapped van strengthens brand credibility. Customers, partners, and event organizers perceive the business as established and trustworthy, supporting both catering opportunities and everyday operations.

Benefits of Vehicle Wrap Advertising

Vehicle wraps offer unique advantages that traditional advertising methods cannot match. As digital ads face increasing ad-blocker usage and consumers experience ad fatigue online, vehicle wraps provide a non-intrusive solution, capturing attention naturally as they integrate into daily urban landscapes. 24/7 exposure ensures that the brand is visible whenever the vehicle is on the road or parked, reaching audiences without the digital clutter of online ads. This is particularly effective in delivering highly local reach, as ads are displayed directly within service areas. By exhibiting strong trust signals through professional branding, vehicle wraps increase credibility without the interruption of digital ads. Additionally, they offer the practical benefit of paint protection, shielding the vehicle’s original paint from wear. This makes vehicle wraps an ideal marketing tool for businesses looking to reach audiences seamlessly in their everyday environment.

For businesses operating across large urban regions like the GTA, vehicle wraps deliver unmatched consistency and value.

Cost Advantage vs Other Advertising

When compared to billboards, digital ads, or print campaigns, vehicle wraps offer a clear long-term cost advantage. Industry studies suggest that a single wrapped vehicle can generate tens of thousands of impressions per day, depending on traffic patterns and routes. An estimated initial investment for a full vehicle wrap is approximately $3,000 to $5,000. Comparing this with an average monthly billboard rental cost which can range between $1,500 and $3,000 in the GTA, the wrap would typically pay for itself after just 2 to 3 months of advertisement exposure if placed against static billboard costs.

Unlike recurring monthly advertising costs, a wrap is a one-time investment with a lifespan of several years. As the vehicle continues to operate, the cost per impression decreases over time, making wraps one of the most cost-effective marketing tools available for local and regional businesses.

Driving Directions to Printam

From Greater Toronto Area (GTA)

Conclusion & Call to Action

The Karahi Point Mercedes-Benz Sprinter wrap demonstrates how strategic design and professional installation can transform a commercial vehicle into a powerful marketing asset. By partnering with Printam, Karahi Point gained a mobile branding solution that supports brand recognition, builds trust, and delivers continuous exposure throughout the Greater Toronto Area.

If you’re looking to elevate your brand with a high-quality vehicle wrap, Printam offers expert design, premium materials, and precise installation tailored to your business goals. As a first step, consider requesting a free wrap ROI audit from our team to understand the potential impact on your business. This low-commitment offer provides valuable insights and may nudge you toward discovering the benefits of enhanced brand visibility.

Phone: (416) 848-1188

Email: Sales@printam.ca

Address: 1375 Britannia Road East, Mississauga, ON L4W 1C7