(416) 848 - 1188
Sales@printam.ca
When a towing and recovery company spends its days on the road, its vehicles aren’t just tools — they’re a mobile representation of trust and reliability. AZ Towing, a respected towing and recovery service based in Mississauga, recognized that every mile driven was an opportunity to showcase its professionalism and attract new customers.
To achieve that, they turned to Printam — Vehicle Wraps & Fleet Graphics to complete a full wrap on their Sprinter Van, transforming it from a plain service vehicle into a bold, high-impact marketing asset. This project combined precision design, premium materials, and expert installation to create a wrap that not only looks good but also performs well. The result: a van that commands attention and strengthens AZ Towing’s reputation across Mississauga’s busy streets.
Business Overview
AZ Towing provides a full range of towing, recovery, and roadside assistance services throughout Mississauga and surrounding areas. The company’s team handles everything from emergency towing and accident recovery to long-distance transport and fleet service. Their reputation has been built on reliability, quick response times, and friendly service — precisely the qualities drivers look for in stressful roadside situations.
For businesses like AZ Towing, fleet branding isn’t just about appearance — it’s a direct extension of their service promise. When a clearly branded van or tow truck arrives on scene, customers feel immediate reassurance that help has arrived. Strong, consistent visuals also help other drivers recognize and give space to service vehicles, improving both safety and awareness.
AZ Towing wanted their Sprinter Van to reflect these core values — professionalism, readiness, and reliability. They knew a professionally designed full wrap could deliver lasting visibility, reinforce their brand identity, and create a memorable roadside presence. That’s where Printam came in: to bring those goals to life with precision design and expert craftsmanship.
City Section: Mississauga
Mississauga’s vibrant mix of residential neighbourhoods, commercial districts, and major highways creates a unique branding landscape. The city’s constant vehicle movement means every branded fleet vehicle becomes a local landmark, especially for service-based businesses.
From the industrial hubs along Dixie Road to high-traffic zones near Pearson International Airport, Mississauga offers endless exposure opportunities for well-designed vehicle wraps. For AZ Towing, their van operates across these corridors daily — making it essential that their branding be instantly recognizable. In a competitive market where several towing companies share the road, visibility equals credibility, and AZ Towing’s new wrap gives them an edge at every turn.
Project Overview
The goal of this project was to provide AZ Towing with a professional, high-impact vehicle design that would command attention, reinforce brand trust, and convey reliability. The Sprinter Van offered the perfect canvas — large, smooth surfaces ideal for a full wrap that could feature graphics, logo placement, and emergency contact details clearly.
Printam’s creative brief centred around three key objectives:
- Maximize visual clarity and brand recognition with bold design and strategic colour balance.
- Maintain a professional and trustworthy tone, avoiding clutter while emphasizing key information.
- Ensure long-term durability with top-tier materials and precise installation, designed to withstand heavy use and exposure to the elements.
Design & Wrap Process
Creative Direction
Printam’s creative team began by studying AZ Towing’s existing brand identity — their colour palette, typography, and logo usage — to ensure continuity across their fleet. The objective was to modernize the look while retaining its authenticity and maintaining instant recognition.
The wrap design introduced a strong red-and-white scheme, representing urgency and reliability, paired with contrasting dark backgrounds to make the text and icons stand out from a distance. Elements like motion lines, gradients, and reflective accents were integrated to convey energy and movement — visual cues that mirror the company’s rapid response service.
Digital mockups allowed AZ Towing to preview exactly how the wrap would appear from all angles. Adjustments were made to balance proportions and maintain design flow across sliding doors, wheel wells, and windows. Printam’s design specialists ensured that every inch of the Sprinter Van contributed to a unified, professional appearance.
Materials
To deliver long-lasting results, Printam selected 3M premium wrap film — known for its flexibility, colour accuracy, and weather resistance. This vinyl provides superior conformability on complex curves and ensures a seamless finish even over large surface areas.
A UV-protective gloss laminate was added to prevent fading and extend the wrap’s life under sun exposure. This laminate not only enhances the colours but additionally offers resistance to scratches, making it ideal for a towing vehicle that operates in demanding conditions.
The combination of 3M wrap film + laminate ensures a vivid, long-term display that will continue to look professional for years — even after thousands of kilometres on the road.
Installation Steps
The installation was carried out at Printam’s Mississauga production facility, equipped with controlled lighting and temperature settings ideal for precision vinyl work.
- Preparation: The Sprinter Van was thoroughly washed, degreased, and detailed to remove any residue. Even microscopic contaminants can affect adhesion, so the prep stage was meticulous.
- Panel Application: Each vinyl panel was pre-cut and applied methodically from front to back, aligning perfectly with body contours, curves, and door seams.
- Detailing: Complex areas, such as door handles, trim lines, and window edges, were hand-finished to ensure a flawless transition and prevent bubbling.
- Finishing: Once complete, the wrap underwent post-heating to bond the film and eliminate tension in corners — a key step for long-term durability.
The process took approximately two days from prep to final inspection. The completed wrap showcased the precision and craftsmanship for which Printam is known.
Final Result & Business Impact
When the van rolled out of Printam’s shop, the transformation was striking. The AZ Towing Sprinter Van now features bold, clean lines and crisp branding that make it impossible to miss. The wrap conveys professionalism while maintaining an energetic and trustworthy presence that matches the company’s service promise.
Visually, the van now projects authority and confidence, signalling to potential customers that they’re dealing with a dependable, established towing service. Functionally, the wrap acts as a 24/7 moving advertisement — reaching thousands of viewers across Mississauga every week.
AZ Towing’s team immediately noticed an increase in brand recognition and inquiries from customers who mentioned seeing their van on the road. For a local business, this kind of organic visibility and recall is invaluable — turning every service call into a marketing opportunity.
Benefits of Vehicle Wrap Advertising
Full vehicle wraps deliver measurable, long-term marketing value. According to industry estimates, a single wrapped vehicle can generate 30,000–70,000 daily impressions depending on driving routes and parking locations.
The key benefits include:
- Round-the-clock exposure: Brand visibility every hour of the day.
- Local targeting: Reaches people directly within your service area.
- Professional image: Creates credibility and consistency for your fleet.
- Paint protection: Shields the original surface from wear, scratches, and UV damage.
For AZ Towing, whose vehicles are constantly on the road, these benefits compound daily — driving recognition, trust, and inbound calls at no ongoing cost.
Cost Advantage vs Other Advertising
Compared to billboards, print ads, or pay-per-click marketing, vehicle wraps offer unmatched return on investment. Once installed, a wrap can last five to seven years with no recurring costs, while continuing to generate exposure for the business.
Industry studies suggest that vehicle wraps have the lowest cost-per-impression of any form of local advertising. A single investment yields continuous visibility — no monthly renewals, no ad fatigue, and no wasted impressions.
For AZ Towing, this full wrap will continue to pay dividends for years, serving as a high-impact, low-maintenance promotional asset.
Driving Directions to Printam
From AZ Towing, Mississauga
Conclusion & Call to Action
The AZ Towing Sprinter Van full wrap stands as a great illustration of how strategic design and expert installation can elevate a business’s image. Printam helped AZ Towing turn a standard service vehicle into a strong visual statement — one that communicates readiness, professionalism, and local pride.
If your company wants to stand out on the road with a design that lasts, trust the experts at Printam — Vehicle Wraps & Fleet Graphics.
📍 1375 Britannia Road East, Mississauga, ON L4W 1C7
📞 (416) 848-1188
✉️ Sales@printam.ca
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