Mercedes-Benz Sprinter Van

Introduction

In today’s highly competitive service industry, visibility and trust are everything. For plumbing companies, the work vehicle is often the first physical point of contact between the brand and the customer. A professionally wrapped van not only identifies the business clearly but also reinforces credibility, reliability, and professionalism before a single word is spoken.
This case study of Mercedes-Benz Sprinter Van Wrap for Deluxe Plumbing in Mississauga, ON showcases a full vehicle wrap project completed by Printam for Deluxe Plumbing, applied to a Mercedes-Benz Sprinter high-roof commercial cargo van. Designed for maximum on-road impact, this wrap transforms an everyday work vehicle into a powerful mobile marketing asset serving Mississauga, Ontario, and surrounding service areas. The project reflects Printam’s expertise in creating functional, durable, and visually compelling wraps tailored to service-based businesses.

Business Overview

Deluxe Plumbing operates in the residential and commercial plumbing industry, offering plumbing and drain services that customers rely on for routine maintenance and urgent situations. Their work often involves emergency calls, on-site diagnostics, and repairs, requiring homeowners and business operators to place immediate trust in the service provider.
In an industry where customers invite technicians into private homes and commercial spaces, professionalism and brand perception are critical. A clean, clearly branded vehicle signals legitimacy, experience, and accountability. Deluxe Plumbing needed a visual identity on the road that aligned with the quality of service they provide on-site.
Vehicle wraps play a vital role for plumbing companies. Unlike storefront businesses, plumbers spend most of their working hours driving between jobs or parked in neighborhoods, condo complexes, and commercial properties. Every stop becomes an opportunity for brand exposure. Without a wrap, that opportunity is lost. With a professionally designed wrap, each service call doubles as local advertising.
Printam worked closely with Deluxe Plumbing to ensure the wrap reflected their brand values: reliability, cleanliness, and expertise. The goal was not only to attract attention but also to inspire confidence in potential customers who see the vehicle in their neighborhood.

Serving Mississauga, Ontario

Mississauga is one of Canada’s largest cities and a significant economic hub within the Greater Toronto Area. With its mix of residential communities, industrial zones, office parks, and retail centers, Mississauga presents a high-demand environment for plumbing services—and a competitive one.
For service businesses operating in Mississauga, standing out visually is essential. Residents are accustomed to seeing service vehicles daily, which means only well-branded, professional wraps truly capture attention. A wrapped Sprinter van allows Deluxe Plumbing to maintain consistent brand visibility across busy roadways, parking lots, and residential streets, reinforcing name recognition through repeated exposure.

Project Overview

This project involved wrapping a Mercedes-Benz Sprinter high-roof cargo van, a vehicle widely used by plumbing professionals due to its cargo capacity, reliability, and commanding road presence. The high-roof configuration also provides a large vertical canvas, ideal for impactful branding.
The objectives for this wrap included:
  • Clear identification of Deluxe Plumbing as a professional service provider
  • Prominent display of the company name and phone number
  • Visual elements that instantly communicate plumbing and water services
  • A clean, modern appearance suitable for residential and commercial environments
Printam delivered a full wrap solution that balanced strong branding with readability and long-term durability. The design ensures that messaging remains visible whether the vehicle is in motion or parked at a job site.

Design & Wrap Process

Creative Direction

The creative direction focused on clarity, simplicity, and immediate recognition. Plumbing is a practical service, and the design needed to reflect that professionalism without unnecessary complexity. A bright, clean base color was chosen to ensure high contrast and visibility, while blue water graphics reinforced the nature of the services offered.
A faucet graphic with flowing water serves as a universal visual cue for plumbing, allowing viewers to recognize the business type instantly. The Deluxe Plumbing logo is placed prominently on the sides and rear of the vehicle, ensuring consistent brand recognition from all viewing angles. Typography was carefully selected to remain legible from a distance, particularly for the phone number, which is one of the most critical elements of the wrap.

Materials & Production Quality

Printam used high-grade commercial wrap vinyl explicitly designed for fleet and service vehicles. This material is engineered to withstand daily driving, exposure to UV rays, road debris, and frequent cleaning. A protective laminate layer was applied to preserve color vibrancy and protect against minor scratches and fading.
Durability is essential for plumbing vehicles that operate year-round in varying weather conditions. The chosen materials ensure the wrap maintains a professional appearance throughout its lifespan, protecting both the branding and the vehicle’s original paint.

Installation Process

Installing a wrap on a high-roof Sprinter van requires experience, precision, and proper facility setup. Printam’s certified installers handled the process with meticulous attention to detail, ensuring perfect alignment across panels, doors, and curves.
Special care was taken around door seams, handles, and edges to ensure a seamless finish that looks integrated rather than applied. The result is a wrap that enhances the vehicle’s appearance while maintaining full functionality for daily operations.

Final Result & Business Impact

The completed Mercedes-Benz Sprinter wrap delivers a substantial visual impact while maintaining a clean, professional look. The flowing water graphics, bold logo placement, and high-contrast text make the vehicle instantly recognizable on the road.
For Deluxe Plumbing, the wrap enhances brand credibility and reinforces trust before technicians even arrive at a job site. Customers feel more confident when a clearly branded vehicle pulls into their driveway, and neighbors who see the van repeatedly begin to associate the brand with reliability and professionalism.
From a marketing perspective, the vehicle now serves as a mobile billboard, generating thousands of impressions each week across Mississauga and the surrounding areas. This continuous exposure supports brand growth without recurring advertising costs.
Van Wrap for Deluxe Plumbing

Benefits of Vehicle Wrap Advertising

Vehicle wraps offer unique advantages that make them especially effective for service-based businesses:
  • Continuous Advertising: Wraps provide 24/7 brand exposure without time limits
  • Local Market Reach: Vehicles naturally target the neighborhoods being served
  • Professional Image: Branded vehicles increase perceived legitimacy and trust
  • Asset Protection: Wraps help protect the vehicle’s paint from wear and UV damage
For plumbing companies, these benefits translate into stronger brand recognition and higher customer confidence.

Cost Advantage vs Other Advertising

Compared with traditional advertising methods such as print ads, radio campaigns, or paid digital ads, vehicle wraps offer exceptional long-term value. Industry studies suggest that wraps deliver one of the lowest cost-per-impression rates available in advertising.
A professionally installed wrap can last several years, generating continuous exposure without ongoing fees. While online advertising requires constant spending to remain visible, a wrap continues working for the lifetime of the vehicle. For local service providers like Deluxe Plumbing, vehicle wraps are a highly efficient and sustainable marketing investment.

Driving Directions to Printam

From Deluxe Plumbing (Mississauga, ON)

Conclusion & Call to Action

This Mercedes-Benz Sprinter van wrap project demonstrates how strategic vehicle branding can elevate a plumbing business in a competitive local market. By combining thoughtful design, premium materials, and expert installation, Printam delivered a wrap that enhances visibility, professionalism, and long-term marketing value for Deluxe Plumbing.
If your business relies on local exposure and customer trust, a professionally wrapped vehicle can make a measurable difference. To learn more about commercial vehicle wraps, fleet graphics, or custom branding solutions, contact Printam — Vehicle Wraps & Fleet Graphics at (416) 848-1188, email Sales@printam.ca, or visit 1375 Britannia Road East, Mississauga, ON L4W 1C7.

No comments yet.

Vehicle Graphics

Starting from
Increase Brand Visibility
Get in Touch Today!